Almost everyone in the used parts industry has heard of Automechnika’s aftermarket exhibitions, and with around ten huge events annually around the globe, it’s clear to see why! But what exactly is all the fuss about, and is it an event worth attending? Last month some of Premier Components’ team attended the Automechanika show at Frankfurt in Germany and have given us their honest feedback:
“Personally, I really enjoyed the show. It’s nice to meet face to face with our customers and have a more informal friendly conversation. In person you end up discussing personal points around social life and family aspects, which really helps with building stronger customer relationships. We all enjoyed the show during the day, and the evening time socialising with customers. The overall responses we received were that everyone thinks positively about, and highly values our business relations – I feel that shows Automechanika really helps us to solidify these positive relationships. The customers we met at the show were all happy to talk with us openly, made us all feel very welcome and ultimately, made our time in Germany very enjoyable.” – Michael Archer
“Automechanika provides us with a great opportunity for us to meet our existing customers and see how we can maximise our business with them. The event also provides us with a great way of finding new opportunities and potential new suppliers or customers within the industry. It offers us the chance of strengthening our relationships with our current customers by getting to know them personally in a face to face manner, which isn’t as easy to achieve from communicating over the phone or via email. These conversations help us to better understand the market and our customer’s specific needs. Attending Automechanika also gives us some great opportunities to secure new sales or to make a valuable purchase. Overall, it was a great event and it has been very enjoyable to receive great feedback from the customers we met there.” – George Soma
It was also mentioned that anyone attending should “expect plenty of walking” which is probably to be expected, considering Automechanika is the world’s leading trade fair of the automotive service sector! This year, the show in Frankfurt alone drew in around 136,000 trade visitors from 181 different countries – so if your business is in the aftermarket automotive industry, we believe that it’s a show that is certainly worth attending.
